The Interesting Ride

Publicis London has worked with Renault UK to create a series of idents supporting the brand’s sponsorship of The Jonathan Ross show on ITV for a second year.

Renault’s crossover Captur model takes centre stage in the idents and links the Captur’s spirit of adventure to the show’s guests and their incredible stories through the ‘Get ready for an interesting ride’ strapline.

The spots introduce three colourful and adventurous characters who act out everyday scenarios with a twist, such as a spaceman walking his dog on the moon, a pilot trimming a cloud into a moustache and a deep-sea diver being helped with his shopping by a giant octopus.