This project was the winning submission for a branding competition for The Juniper Trust. The Juniper Trust are a business/charity whose mission is developing people. They do this mainly through building a network of Juniper Associates. Their main focus is on supporting young people who wish to pursue a commercial role and who are preparing for that at university, college or through apprenticeships. They believe that developing people for and in the commercial sector is a powerful means of positive individual and social impact. Juniper select a small number of individuals who work with us on bespoke development plans to build their knowledge and skills, expand their networks and give them opportunities to experience different work types and places. They are especially interested in those who have faced financial, social or personal challenges.