The Kopjafa: Craft and Tradition

A spatial exploration of the kopjafa, a 500 year old memorial custom, celebrating Hungarian heritage, visual language and contemporary craftsmanship across different mediums and materials. For London Craft Week 2023. This was a 360 brand activation spanning retail, social and digital channels. As Marketing and Project Lead, I monitored cross-departmental progress, sourced bespoke merchandise and co-ordinated a series of blockprinting workshops. I created campaign messaging including exhibition copy, editorial copy and social captions. I also managed and contributed to the production and content of a book exploring the origin, evolution and cultural significance of the kopjafa. KPIs: 318,000 organic reach +24% revenue growth +98% footfall