The Kore - Brand Identity

The Kore Directive reached out to re-brand themselves for 2020. Kore do a lot of great work within the coffee industry and have made themselves one of the greatest allies for diversity within the industry. After meeting with them and hearing the story behind the name (Greek mythology: Persephone), I set about creating something that would hopefully embody the story as well as the work they do. Hands - Human touch / kindness. Coffee branch - Coffee industry. Six pomegranate seeds (top wrist) - The tale of Persephone. Kore in Braille (bottom wrist) - inclusive / diversity.