The Last Shot

Celebrating 30 years of flight.

INSIGHT
Three decades ago, Michael Jordan laced up the first pair of Air Jordan shoes and inspired an entire generation to ‘Take Flight’.
For the brand’s 30th Anniversary, the brief was clear: re-establish a connection between the brand and its performance roots.
IDEA
Step into MJ’s shoes. Step back in time. At NBA All-Star Weekend in NYC, we gave people a chance to trial the brand’s latest performance shoes and take one of MJ’s high-pressure, championship-winning buzzer beaters.
‘The Last Shot’ is a fully immersive and interactive LED half court that transforms to Michael Jordan’s greatest moments – complete with era-specific crowds and iconic NBA and NCAA courts.
Players choose from three different moments to recreate the shots that cemented MJ as the greatest player of all time.
IMPACT
Inspiring the future by learning from the past. The interactive installation gave an entire generation a glimpse into the history of the sport and the man behind the Jordan ‘Jumpman’ logo. Continuing the brand’s legacy of raising the bar for greatness. The experience was so successful in North America at All-Star Weekend, it will be a part of the Brand’s Global 30th Anniversary celebration in Paris, Shanghai, and Dubai.

Team Credits

Charles Morgan

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AKQA
The imaginative application of art and science
Charles Morgan
Head of Strategy