The LEGO® Group presents: A Really Cool World

The LEGO® Group brought their Christmas TV ad to life with an immersive walkthrough experience in fantastic location. A physical Covent Garden experience is supported by digital elements including a Snapchat campaign and a 360 walkthrough on the Covent Garden website for those who can't make it in person. Also integrated is the Snapchat campaign into our physical space at Covent Garden to bring parts of the LEGO builds to life with AR!