Created for the 2017 D&AD New Blood Awards for "Mubi", a global, hand-curated cinema service which proudly presents a choice selection of just 30 films: an antidote to oversaturated choice and average film content.
The brief: "create a campaign to get film lovers to put their faith in MUBI and its curators. It’s up to you to usher them home".
The project: on average, we spend 4.9 days a year looking for something to watch, and too often the film chosen isn't worth the wait. The Life's Too Short-Film Series is a collection of short films made in 4.9 days by a crack team of remarkable filmmakers. They'll become the next generation of Mubi adverts, encapsulating Mubi's unique service and ethos: life's too short for bad films, we'll give you quality in no time at all.
The Life's Too Short-Film Series was selected as a winning entry and awarded D&AD's Wood Pencil.