The Brief
Use your creative skills for good
The Solution
Work with chronically ill children to help them to reimagine and rewrite their personal stories into tall tales of their heroism in battles with fantasy, illness inspired adversity.
They write, we craft and create the imagery. And then share the stories with the kids and the world to try and change peoples opinions of the little heroes.
The deck over there has the idea in lots more detail so feel free to have a read.
This, by the way, is going to happen. It started as a brief at BBH, but I've taken it on as a personal project and things are on the move.