The Lonely Plants Club

Brief: Create a campaign with roll-out to advertise a collaboration between Patch Plants and RBG, Kew. Concept: Loneliness is known to affect approximately 25% of adults in England at some point in their lives – that’s 25 million people. This campaign for Patch Plants aims to promote the mental health benefits of plant ownership. It will culminate in an event that aims to bring plant lovers together to talk about their health and all things horticultural. Client: Shillington Student Brief