The Lost Sleep

The National Sleep Foundation is getting ready to launch their event in September which will be host at the High line in New York. They want a fresh and stimulant campaign which will get the attention of people in their 30s. When you are sleep deprived your reality appears to distort, this event’s aim is to raise awareness of people on the importance of sleep. The concept is catchy, almost dreamy like and with a fresh colour palette. Most individuals don’t understand how important is to be rested especially when performing motor activities or studying.