THE MACALLAN

Whiskey is a popular drink not only among men but women as well. However, no proper advertising is done to promote this product to women. This project is not about whiskey for women, but rather women and whiskey and an established and traditional brand such as Macallan seemed like a brand that can reflect the women the advert would be targeted at - sophisticated, elegant, passionate and confident. IMPORTANT: This work is a mock-up - it was never commissioned or approved by Macallan or any affiliated parties. Furthermore, it is to be noted that I do not have any rights or any claims to Macallan brand. All rights to Macallan brand belong to The Erdington Group. All rights to photography and mock-up cover design belong to Yaroslav Kryukin Afxentiou aka SKRAF.