The Mash Pit Brewery

The Mash Pit is a Berlin-based brewery & taproom, in Kreuzberg, offering brew course memberships. Their aim is to make brewing craft beer more approachable by building a space that encourages people to learn through making: exploring the process and appreciating missteps and successes. (themashpit.com) Using playful typography and colour to develop their name and identity, mirroring their approach: fun and unpretentious. Also developed was the naming and identity for the annual homebrew competition, Slosh Berlin, run by The Mash Pit. The competition is open to all levels of brewers, meaning the graphic language needed to be democratic. Based on The Mash Pit identity, it was further developed into more fluid shapes. (sloshberlin.de) (Designed as design director of Studio Lowrie)