Create a new brand identity for the Minack Theatre, capturing the unique spirit of the theatre.
The Minack is a ‘living theatre’ – it is at the centre of the Cornish natural environment, providing a completely unique and organic experience of theatre. It can be seen and experienced from any angle – North, East, South or West, and at any time of day, from sunrise to sunet.
The identity reflects the natural, ever-changing form and environment of the Minack: the colour scheme represents the changing colour of the sky throughout the day, and the colourful sunrises and sunsets that can often be seen whilst watching a show. The identity becomes a part of the Minack's organic form; engraved within it, just like the carvings made by Rowena Cade who built the theatre in 1932.