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The Modern Student

The main theme of the campaign was based around the concept of 'being a modern student' and how Vita Student catered for this generation. The campaign was led by a printed brochure where a custom neon ink was applied to enable the creative to stand out and give the campaign a look and feel. The style was then carried across a number of mediums from on campus and city outdoor advertising to an online social presence.


Matt Butcher

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  • Creative Designer

Project Tags

  • Layout
  • Print
  • Campaign creative
  • Customer Engagment
  • Typography
  • outdoor campaign

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