The Modern Tradition of Harvie & Hudson

Jermyn Street is not just a road on a map - it is a revered British fashion staple. So, when I was asked to breathe a modern digital strategy into the oldest family-run bespoke shirtmakers in the infamous street, I rolled up my sleeves and put in the work behind the seams. I created the new brand visual identity, I introduced lifestyle shoots, PR communications and influencer relationships. I also re-envisioned the CX and user journey and created a robust and CRM ecosystem. The culmination of these efforts brought Harvie & Hudson to London Fashion Week and drew in names like Huntington Whiteley, David Gandy, Darren Kennedy, Jim Chapman and Craig McGinlay.