Neil Johnston will need to approve that you worked on “The Monkeys – Adopt a Monkey” before we add you as a collaborator.
The Monkeys – Adopt a Monkey
The business opportunity:
The brief every team dreads getting: the agency Christmas card.
Instead of a traditional Christmas card, we gave our clients the chance to adopt a Monkey. For each employee adopted the agency donated $50 to WWF to sponsor a real-life monkey. Good feelings all round.