'Giving mortgage advice a fresh look' - Sophie, a mortgage advisor from North Yorkshire came to me for an engaging and approachable identity for her new business venture. Mortgages can seem daunting and dry - especially for first-time buyers which were Sophie’s target clientele. Working closely together we created a clean, minimalist logo to reflect the honest and transparent values of the business. I also created branded content for print and digital where I advised on strategy, messaging and tone of voice. themortgagehome.co.uk