The Nave - Art Collective
A project in brand strategy, identity and visual communication for a collective of artists.
The Nave collective looks to raise awareness of consumerism and equality through exhilarating performances and exhibitions using recycled material.
This group of artists has performed since 2015, and now with a more mature angle and bigger team, it is looking to communicate its messages more effectively to obtain financial support from people and organisations.
The first part of the project was the discovery phase, involving a series of workshops with the client, combined with primary and secondary research. This was used to build the complete brand model and the brand resolution.
The brand model crystalised the identity refreshment into a more flexible and professional entity that conveys a clear message. Now with a better structure, the group can work more independently and understand the rules of the brand for all kind of media.
The visual identity was inspired by the shape of a ‘nave’: the long corridor that invites people into church. When a person stands at the beginning of a nave, they see a triangle which is the main form for this brand. Triangles have 3 sides and you can see this number playing an important part in the colours, values and statements of the brand.