The New Ford EcoSport
Romanian for a reason*
Made in Craiova, to proudly travel the world.
*In Romanian, reason (besides cause) also means motif (decorative pattern)
Launch event
The new EcoSport can be customized so guests are invited to personalize it as if they own it!
After they’ve seen, felt and heard amazing performances, it’s time for the guests to engage in an interactive experience.
With a cutting-edge app, they can select pre-set patterns and colors from a tablet and customize the car in real time.
The tablet is connected to a special device which projects their customized design right onto the car.
Afterwards, if they decide to buy it, they can brand it with their design.
Digital
Endorsers' speech:
Some of us have a hard time feeling proud…proud of being Romanians. And yet, if we think about it, we are a nation which loves history, culture, art…
…the traditions, the beauty. We are beauty makers.
We have plenty of talented people…
…courageous and daring. Who makes us proud…here and abroad.
Romanians don’t lose.
...nor wait.
Great things can be made, with patience and perseverance.
Romanians always find private means. In a good way.
We are a nation who wants more, and can do more.
Therefore, now at Craiova
...it’s being manufactured a car for the whole Europe.
A car assembled by Romanians. From the first nut to the last stitch.
Because when Romanians put their mind and bone up on it, they go far.
We’ll remain a surpring nation.
What we do when we get stuck? We deal with it!
Weather we invent or reinvent,
...whether we lose or win, we GO FURTHER!
We have a real reason to be proud. One of many.
Remember you are Romanian for a reason.
The New Ford EcoSport. Manufactured in Romania, for the whole Europe.
