The New North
The New North – Sustainable Fashion & Scottish Identity’ is a collaborative docu-fashion photography project working with contemporary fashion designers across Scotland. Through an emphasis on Scottish fashion, a photographic exploration of five up-and-coming (sustainable) fashion designers aimed to construct a contemporary understanding of Scottish Identity in 2022, i.e. ‘The New North’. The project included designers whose work provided a refreshed insight into the creativity and sustainable practises found across Scotland. The outcomes included two publications and a series of lyrical photographs. The first publication contains the images from each designers photo-shoot, separated into chapters. The chapter structure is reflected in the supplementary booklet which follows a Q&A from each designer regarding their ideas, motivation and context for their work and more broadly their thoughts and opinions of the Scottish fashion industry. Scotland is home to and recognised for its well establish textile and fashion industry. From Barrie Knitwear, Hawick Cashmere, Begg Scotland and Harris tweed, Scotland is rich in cultural and fashion history. Although much has changed since Sir Walter Scott’s invention of Scottish Identity in the1800s, this notion still holds value in Scottish heritage and understanding the origins of Scotland’s national Identity highlights the prominent changes that have taken place in the creation of contemporary Scottish fashion and Scottish identity. The outcomes include two publications and a series of lyrical photographs. The first publication contains the images from each designers photoshoot, separated into chapters. The chapter structure is reflected in the supplementary booklet which follows a Q&A from each designer regarding their ideas, motivation and context for their work and more broadly their thoughts and opinions of the Scottish fashion industry. The lyrical photographs were inspired by my research into photographers such as Nirav Patel, Jennifer Cheng, Jamie Hawkesworth and many more.