The New York Times x SK-II
T Brand Studio created digital content complementing the Japanese skincare brand SK-II's existing video campaign about the clashing attitudes to marriage between various generations in China. To accomplish this, we created an original piece about two of the profilees in the brand film – daughter Yang Chenxu and her mother Zhang. We visited the duo in the small suburb of Wenzhou during Chinese New Year to document first-hand their views on marriage and relationships.
Studio: T Brand Studio
Producer: Jo Quaye
Editor: Jason Li
Design and Art Direction: Caitlin Clancy
Photographer: Aaron Joel Santos