THE NHS CHARITY CUP | CELEBRITY E-SPORT TOURNAMENT

In only one afternoon, we were asked to come up with ideas to promote a celebrity e-sport tournament. Idea: The NHS is a ‘football’ team the entire nation can get behind. So to show their support of the NHS, we’ll create a campaign based on making a NHS United football shirt - worn by both players and supporters alike. The announcement film shows families making their own ‘NHS Shirts’ to get behind NHS workers.