“All gem grade materials are rare, composing of just a tiny fraction of the Earth. However, among gems, diamonds are actually the most common”
The One Million Pound Newspaper is inspired by the concept of value that mankind places upon physical objects, in particular diamonds. A world renown stone, that’s circulation is largely monopolised by key diamond merchants.
We took this format of an object with a high commonality in the world (but without the same monopolisation), The newspaper. The article itself is a carefully crafted sequence of graphic design, printed upon broadsheet newsprint.
It is currently for sale on the store for £1,000,000.