the only BE is a platform for Bhavani Esapathi to raise awareness on chronic illness and offer a space for others to share stories.
A visual system was designed that captures the uncertainty and constant change in Bhavani’s life. Warping the ellipse allows for infinite variations in the logo, using different shapes and colour combinations. On any given day, a new logo can be created to reflect her status.
This allows for a constant change of expression and the creation of a graphical system, that can sit within a simple framework.