The Originals: Sugar Storm Studio Collection
The Originals is an unapologetic celebration of being truly yourself, and having a good time while doing it. I created environmentally conscious alternative fashion and accessories featuring original illustrations to share your spooky, weird and wild side.
After business came to a standstill in March 2020 due to the Coronavirus pandemic, I found myself with a lot of time and no work, so I took the opportunity to go right back to basics and restructure the business, while at the same time designing and creating a whole new product collection that is bigger and better than ever.
I leant on my creativity at a time where things were really hard and I was struggling with my mental health and the collective struggles of the world. The redevelopment of Sugar Storm Studio gave structure to my days when the things I relied on were removed, and giving myself total freedom to create just for fun with no pressure of deadlines or perfection was so important to getting me through that time. The result is a practically new business that I’m so proud of, and a collection of products that became a true celebration of self by me exploring my own loves and passions, and combining that with empowering messages and spooky illustrations. I hope that creativity comes through the collection and will inspire and empower my audience to embrace their own individuality and creativity and express themselves in the ways they love.