The Panda Project

The Panda Project is an organisation that aims to raise awareness and protect the giant panda, pandas are precious creatures that have been a part of the animal kingdom for millions of years and therefore must be protected. The proceeds raised for this organisation would go towards The Chengdu Research Base of Giant Panda Breeding and WWF panda protection. The audience for this brief is all adults, teens and children- the vibrant, contemporary and cute aesthetic appeals to a younger audience whereas adults and parents are more likely to contribute towards the organisation. This project was collaboration with printed textiles designer Emma Shakeshaft (@emma_printedtextiles)