This was a complete packaging, branding and background concept brief. The view was to create everything from scratch for a boutique packaging range.
I developed a back story, and a history for the product. Creating the Company and the brand. This was centred around the research i had been doing into expensive fruit. In Japan it is custom to give fruit to people who are important to you. Apples sell for £25 each!! see http://www.sembikiya.co.jp/en/
My idea was an online high quality fruit selection and delivery service(within reason). My companies belief was that their product transcends an everyday snack or dessert. Their customers are buying into a brand. A brand that exerts quality, luxury and first class service.
Once i understood the background the creation of the website and mobile app were simple, attaching itself to the target market. The packaging was not ordinary either, giving the customer a premium service for a premium product.
My approach to the mobile app was for it to be simple, clean and elegant. Using graphical elements and type instead of photographs gave it this feel.