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The Passage

The Passage is London’s largest voluntary day-centre charity for homeless people. Once a month, volunteers collect donations at London Victoria station. To raise awareness and help increase donations, we created cardboard signs volunteers could hold with their collection pots. These aimed to highlight the nature of the charity, captivate passers-by and move them to donate. Donations increased by 25%. Our budget was zero.

Credits

Nicolas Robinson

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  • Art Director / Creative
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