During the International Friendly Soccer matches aired on TV, we've launched a campaign that introduced fans to a different kind of sports commentator, Beto: a real-time rendered CG character that made live commentaries throughout the game and responded to fans' comments via social media. From his own living room, the Comentarista da Galera (Brazilian expression for "The People's Sportscaster") critiques the players, curses at the referee and thinks he knows everything there is to know about soccer.