The Perrier Pique-Nique

  • Hannah Lee
Commissioned on behalf of Seen Presents
Seen were asked to create an experience to relaunch the brand and introduce the new Perrier lemon and green apple flavours to the uk.
Contradiction in the audiences behaviour; Clean-living play- hards, drinking jaegerbombs one night and chanting at bikram the next. Seen Presents x Stir created a campaign that played of both interest whilst tying into the overall Go for the ‘Extraordinaire’.
The Perrier ‘Pique-Nique was created, an immersive event experience at The Yard in Shoreditch, serving up extraordinary eccentricities from Perrier mock & cocktails, picnic hampers by Instagram institutions the Meringue Girls.
Transporting the guests in the extraordinary world of Perrier, immersive and entertaining touch points were in abundance. As lead Design and Art director I created illustrations which were peppered throughout the event as styling, decoration as well as being used as digital assets for Perrier’s social channels.
300 attendees, alongside 17 top London influencers and press, who all enjoyed 1,300 cocktails!
1m+ social impressions plus 25k impressions with Dojo partnership
Coverage secured in London Evening Standard, Stylist, Press Association and many more publications