The Pocket Penguin Reader

D&AD New Blood submission for Penguin brief The Pocket Penguin Reader is a Risograph printed leaflet including short extracts from key texts, poems and imagery. A brand collaboration between Transport for London and Penguin, this project brings together two London-based institutions which are of British cultural heritage. The Pocket Penguin Reader can be picked up for free at London stations, sitting alongside the tube map, helping the user to immerse themselves in the reading experience daily.