The Posh Pig is a stout infused with premium British bacon targeted at millennials made in response to the JDO RAW 2020 Mash Brief. The Posh Pig aims to bring a quirky and intriguing beer into the market, with “Porky Poshington” personifying this desire. The vibrant design hones in on the flavour, with the bacon-themed colour palette and textures featured through-out. “Porky” will help the brand become recognisable and spark intrigue into the product through the playful nature of the brand.