The Pride of Cardiff - EE

EE is the UKs biggest telecoms company with over 550 EE stores nationwide. How do you connect all those stores with their local community? We created a series of custom window vinyl’s that were themed around a store’s location. Connecting them with its famous culture and the local community. I curated and designed the window vinyl for the store in Cardiff, creating connection trough Cardiff’s historical rugby traditions. We brought together some locals, rugby players and star cameos in a line to form an arm-in-arm huddle. Replicating the sense of pride in the pre-match anthems at a match. Working alongside photographer Paul Winter we cast, shot and designed the window within a short two week deadline. The window was met with tremendous feedback from client and the local community.