The Pure Ideology Personal Brand Project

  • Tessa Norton

Event at Legion TV Gallery in east London, part of Art Licks weekend 2014. This was a printing workshop party in which participants were invited to select three symbols which best expressed their personal brand, from a pre-approved selection of critical theorists (Adorno, Deleuze & Guattari, Žižek), emojis (broken heart, ghost, poo) and dog breeds (pug, sausage dog, whippet), and have them printed on a canvas tote bag. The images offer an explanation, of sorts. People were only allowed to choose exactly three symbols, and they had to be arranged vertically. We were very strict about that.