THE PURSUIT OF BEAUTY

Happy to share trailer of a new branded documentary campaign I've recently written and directed in Vietnam for San Marzano Wines starring celebrity chef Luke Nguyen. Extended version out on 16th February 2020 Follow the journey HERE. A journey is about to start. It’s going to be a shared path towards beauty beyond shape and distance. Looking for this simple beauty to be seen with our hearts has been a matter of necessity to us. Not only does it coincide with our mission, but it also helps us discover ourselves in others. We are going to start off from authenticity, memory and love. From the idea that food is culture, enjoying time spent together and reconnecting to others. We are going to start off from here: from Vietnam, which we feel Italy has a deep bond with, despite being so faraway. The one that is about to start is a journey we need to take in order to fully savour similarities between two peoples despite their geographical distance and different cultures. We are going to taste commitment and tradition. The strive for giving our best and improving our work. For being ethical, authentic and conscious professionals. The one that is about to start is a journey back home, a tale celebrating a mutual dream and perpetuating a world made of stories, dedication and excellence. Written and Directed by Frankie Caradonna Produced by We Are Happy, Milan Client San Marzano Wines Starring Luke Nguyen Executive Producer Mauro Mastronicola Cinematography by Mik Allen Edited by Frankie Caradonna Copy by Piero Babudro Music and Sound Design by James O’Connell 1ad Alessandro Salerno Color Grading by Diego La Rosa Mix by Giga Sound Prod service HK film Vietnam