Idea
The game has turned into reality.
In Free Fire, planes fly by and drop items. Turning the game into reality: Airdrops were made available all over Brazil through AR, in different cities every day.
When a digital plane flew by, gamers pointed their phones up to the sky and captured drops that went straight into their in-game wallets, gifting virtual items to Free Fire fans. The app combined users’ geolocation with actual flight data to create the highly awaited moments.