The Real Focus

The Real Focus campaign aims to create a unbiased skate community welcoming girls to create, share and challenge each other through online communities in the Nike Plus ecosystem. With a clear focus on the sport itself, taking the needed step away from the male dominated marketing that has become so apparent with the sport. The Real Focus will turn Nike plus into an essential tool for the female skate community. Bringing with it, new shareable ‘real focus’ challenges and competitions to social media. Making it easier for people to share with all their friends and widen the community. In collaboration with George Earle (Graphic Designer).