With 5 seasons that have amassed well over 200M views across owned and earned video content, The RoadTrip continues to be an award-winning campaign and entertainment format. The series raises brand awareness and shifts perception amongst millennials in the platform they consume entertainment content, YouTube.
Seasons include 2012: Central Europe, 2013: Australia, 2014: Mediterranean Europe, 2015: South East Asia, 2016: South America.
Project Tags
Companies
Contiki
- Non Creative Industries
Contiki Marketing Lab
- Marketing & PR