THE ROLE OF THE GRAPHIC DESIGN

Nowadays, we are trapped in a constant condition of finding ourselves. Thinking about Social media, Mass media, Apps, Technology and bombs we are under close surveillance not just physically but above all mentally living in an isolated condition, in a world where Empathy is going to be loose. With this poster, I wanted to recreate the actual human condition: many points and little lines that give us the feeling of movement but even of caos. Taking into account translation and transfiguration as Graphic Design do, these points are people who are looking for something in order to take the right direction, they are actually confused, lost and they are moving randomly. That is the context where Graphic Design is collocated for me, it can help us to find the right position in this world. Is through this fascinating and limitless discipline that you can express yourself and your thoughts sending a message to your interlocutor, giving them the knowledges to understand better what is going on, inviting them to take a position. People cannot be absent we need presence and participation, so we need to take a position. Graphic Design is the magic tool that permit us to tell a story through social lents communicating the “position that is missed in this world” working as an alert, an alarm for the Society.