The Royal College of Veterinary Surgeons (RCVS)

Digital campaign to promote the RCVS-accredited practice scheme. The Royal College of Veterinary Surgeons (RCVS), the regulatory body for veterinary professionals, needed a campaign to promote their RCVS accredited-practice scheme to the general public. The scheme offers reassurance to pet owners that their vet practice is working to the highest standards of care. Press, TV and radio advertising were not appropriate for this campaign. RCVS wanted to use digital channels primarily, using a creative approach to help bring the scheme to life.