The Royal Parks
Sharing the joy of outdoor learning within the most famous collection of urban parks in the world. There are many things that make London special. But the 5000 acres of historic parkland at the heart of the capital help to make it a city like no other.
Since 2017, charity The Royal Parks has looked after eight of London’s largest green spaces, acting as guardians to protect, conserve and care for every single one of them. Having already completed a full rebrand, The Royal Parks team asked us to develop a distinctive brand extension for their learning programmes, volunteering opportunities and community engagement work.
From urban bird watching and festive wreath making to mini beast hunts, learning and volunteering activities at the parks are all about getting up-close and hands-on with nature. Fuelled by this idea, we created an eclectic visual language of graphic shapes inspired by the flora, fauna and historic monuments within the parks, making use of seasonal colours and tones. And to ensure our own creative approach was hands-on too, we headed to the parks themselves, collecting nature rubbings, mushroom spore prints and even a muddy welly boot print.
