The Sainsbury's 150th Experience

Since its inception in 1869, the original British supermarket has played a key role in both the evolution of the retail industry and the everyday lives of its customers. To celebrate Sainsbury’s 150th birthday, we showcased a century and a half of heritage with a week-long unique, immersive experience in Covent Garden: from its humble beginnings on Drury Lane to the continued innovation that makes Sainsbury’s the household name it is today.   Over the course of a week, the event was attended by the Sainsbury’s family themselves, Ops Board members, countless colleagues, press & influencers, members of the public and even Her Majesty Queen Elizabeth II.