Award winning seafood & grill restaurant
The Challenge
The Salt Room launched in 2015 following the great success of sister restaurant, The Coal Shed. While the two establishments are widely known to be linked, The Salt Room required a unique brand positioning that would quickly build it a reputation of its own.
Bozboz were tasked with creating the brand, developing the website and generating awareness in the lead up to the launch, as well as ongoing social media management and email marketing.
The Approach
The Salt Room is a brand built on quality and this had to be reflected in every part of the website - from beautiful images to an elegant typography, the site is slick and sophisticated with a user-centric design. As well as developing The Salt Room brand online, we generated a buzz around the restaurant in the run up to launch by orchestrating a city-wide treasure hunt.
Taking a multi-channel approach, the #SaltSearch was an experiential PR campaign that packed a punch, putting The Salt Room firmly on people’s radars, before the doors first opened.
#Saltsearch
To mark the launch of hotly-anticipated new Brighton restaurant The Salt Room, we launched an interactive treasure hunt across the city. Held over the soft launch weekend and promoted in the weeks leading up to it, the #SaltSearch Treasure Hunt took the city by storm and saw people running across the city to find prizes.
"The Salt Room quickly became a popular destination, gaining national coverage in newspapers, food magazines and high profile blogs."
The Result
The launch campaign was a great success and The Salt Room quickly became a popular destination, gaining national coverage in newspapers, food magazines and high profile blogs.
The ongoing digital marketing campaign gave the restaurant maximum search visibility, with significant increases in social media engagement and newsletter signups month on month.
Project Tags
Companies
BOZBOZ
- Publishing