The Sam Centre (Branding Identity)
Re-branding project designed for a Psycological and Hypnotherapy Centre based in Melbourne, Australia.
The SAM Centre™ is a Psycological and Hypnotherapy Centre based in Melbourne, Australia.
Psychologists at The SAM Centre are specialized in Clinical Health Psychology, Health & Life Coaching, Mental Health & Wellbeing Counselling, Sport, Exercise and Performance Psychology, and Giftedness.
The SAM Centre™ logo was inspired in typical celtic spirals, invoking a magical aura.
The beauty and symplicity in its strokes demonstrates the balance within the spiritual interior and the consciousness of the exterior. Its shades represents the movements to the inside or to the outside.
"Living with vitality as potential becomes reality". This brief statement is used to express the main goal of this Centre.
The words "Seek • Arrive • Maximize" also claim the spirit and purpose of this place.
It was designed the logo and the stationary, however, for this portfolio were added some possible objects that could also exist. From cosmetic products to merchandising accessories and finally the window signage.
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