The Shard

SHOW was appointed lead creative agency on the rebranding of London’s most famous new landmark, The Shard. We created a comprehensive branding strategy and produced design collateral including a new logo, brand colours and fonts, a tone-of-voice document and guidelines on photographic style. Our team produced a high-end brochure for leasing agents to use as a selling tool, consulted on event strategy, and worked on digital content and newsletters. We also worked with The Shard on a large-format book, Designed To Inspire, which was given to occupants to provide information and stimulation for their office fit-outs.