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Alex Hess will need to approve that you worked on “THE SINGLETON – ‘LONELY HEARTS’” before we add you as a collaborator.


The tube is the perfect place for longer copy ads. In fact, they’re welcomed, as Londoners and tourists alike tend to stare straight ahead, avoiding eye contact. And since our target audience were 30+ urbanites who want to learn more about whisky, we were inspired by the multitude of dating websites advertised on the London Underground.

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