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THE SINGLETON – ‘LONELY HEARTS’

The tube is the perfect place for longer copy ads. In fact, they’re welcomed, as Londoners and tourists alike tend to stare straight ahead, avoiding eye contact. And since our target audience were 30+ urbanites who want to learn more about whisky, we were inspired by the multitude of dating websites advertised on the London Underground.

Credits

Alex Hess

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  • Senior Copywriter
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