The Social Swap
The Social Swap is a digital campaign that swaps users follower count for their step count, motivating young people to get out and walk more, reducing their carbon footprint. This campaign aims to take the importance off your follower count and onto a sustainable lifestyle.
Users profiles will show the word 'Steps' in place of the word followers. This number will increases as your step count increases.
Individual actions will not only be tracked by a step count on users profiles but also be shown through the use of personalised Connect4Climate stickers, which are constantly updated. Showing your positive impact on the environment, and can be posted to your instagram story.
The collective impact can be accessed by tapping on instagram stickers, taking you to the social swap webpage showing the large scale impression on the planet.
Out of home advertising will come in the form of teasers, previewing and giving people an idea of what is to come. These adverts will include iconic quotes that will further motivate people to take their first step. These will be placed in areas such as busy roads.
Project Tags
Companies
D&AD New Blood
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