How to map a university? This was the task set to me and a group of 90.Myself and 5 others set out on a journey which led us to concoct a system which converts courses into cocktails.
Graphic Design became 'The South-House'. A bitter drink with sour punches but with a sweet aftertaste that keeps bringing you back for more.
Using research gathered from research papers and type tasting (Sarah Hyndman) we designed four typefaces. These would tel us indicate which taste each course is through typographic experiments using students.
The outcome through our system resulted in data which linked taste to course type
RESULTS
Graphics: 16 Bitter 8 Sour 4 Sweet
Fine Art: 10 Salty 8 Bitter 6 Sour
Film Production: 8 Bitter 4 Sweet 2 Sour
Fashion: 21 Sour 8 Sweet 4 Salty
We deicded to convert these numbers into cocktail meausurements and ergo cocktails.