I've always wanted to create designs for the food industry and I had lots of ideas and directions to go in. On this project I started by researching mexican design, the competition and what makes people remember a food truck in a market. The first thing that came to mind was to create a distinctive design element that can be used alongside the logo or by itself - a symbol of sorts, an icon. Since the business is based on tacos, I thought it was only right to make a little taco icon.
Finding the typography was a longer process, filled with trial and error. The most important aspect of choosing fonts was to encapsulate the mexican focus of the business, but also bring them into a street food market context in the UK.
The same can be said about the colour scheme. Although the usual depiction of mexican colours may be green, orange, red, yellow, I wanted to use something that wasn't going on that classic, overused direction, but use the colours that are less associated with this type of food, but have roots in mexican design and are also modern and appealing to the eye.