The Talks
As Exec Editor, I led the editorial direction of The Talks, with a focus on featuring timeless conversations with outstanding creatives from around the world, growing a diverse and engaged readership, and establishing a reputable global brand. With Rolex on board as exclusive media partner, The Talks grew exponentially, reaching 1M readers per month by 2018. Under my editorial guidance, The Talks tapped into a younger and more engaged readership by featuring time-relevant and worldly creatives and I personally interviewed over 65 luminaries including Sam Mendes, Alicia Keys, David LaChapelle, Shirin Neshat, Tim Roth, Anne Imhof, Jeff Goldblum, Angela Missoni, Milton Glaser, Bill Nighy, etc.
As my position transitioned from exclusively editorial to managing the Rolex partnership activations and brand-aligned campaigns, I oversaw over 12 biannual worldwide Rolex advertising campaigns on The Talks’s site, most notably the biannual Rolex Cinema campaigns, which delivered high ad-video completion rates on The Talks platform.
Co-edited the book The Talks - No Idea Is Final: Quotes from the Creative Voices of our Time, published by Phaidon and released Oct 2021
No Idea is Final served as a tangible reminder of a decade of The Talks conversations, containing over 400 pages of the best quotes from its archive of interviews, catalogued by the significant topics that impact our lives: creativity, dreams, age, sex, fame, rebellion, etc.
In 2021, we launched the Emerging Masters section, sponsored by Rolex and in cross collaboration with their Rolex Mentor and Protégé Initiative, meant to feature the extraordinary talents shaping the future of creativity.